Don’t Get a Pinto, Vega or Beetle. Get a Cricket!

While General Motors and Ford had the resources to develop their own in-house subcompact cars for the early 1970s (the Vega and Pinto, respectively), competing successfully against those hordes of incredibly cheap VW Beetles, Chrysler didn’t have sufficiently deep pockets to pull off such a costly feat. Instead, the company made a deal with Mitsubishi to sell Colt Galants here with Dodge Colt badging, then turned to its Chrysler Europe operations for two more cars: the Simca 1100 (known as the 1204 in the American market) and the Hillman Avenger. Chrysler kept the Simca badging on the 1204, but opted to call the US-market Avenger the Plymouth Cricket. All three of these cars were available here in 1971, often in the same dealerships. While the Colt sold like mad, the 1204 and Cricket flopped in immediate and depressing fashion. Still, though, a few black-and-white magazine advertisements for the Cricket went up during early 1972, and that’s what we’ve got for today’s Classic Ad.



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