We have bad news for the small fraction of folks who consider themselves diehard fans of the Nissan Titan. A source has told Automotive News that Nissan is looking to end production of the truck. “There’s no plan engineering’s working on for replacing it, updating it,” the source told Automotive News. “It’s dead.” We’ll give you a few moments to process before you read on.
The first-generation Titan was introduced to the American market back in 2003 and it was Nissan’s attempt to steal some valuable large truck market share away from the Big Three. It was a bold move by Nissan, but the boxy Titan didn’t produce the sales results that the manufacturer was looking for. Nissan took another swing in 2016 when it introduced the second generation of the Titan, and even gave it a refresh in 2020, but that wasn’t enough to seriously challenge the class leaders.
According to analysts, Nissan will likely kill off the Titan sometime between 2024 and 2025. Considering that Nissan slowly killed off the XD trim in 2020 and discontinued the Titan in Canada, it appears that the writing is on the wall for the full size truck.
Maybe Putting the Nissan Titan Down Is a Net Positive?
While some folks may be upset that Nissan could be ditching the Titan in the near future, it may be a blessing in disguise. While Nissan excelled in the small truck market a few decades ago, they just haven’t been able to crack the full size truck code with the Titan since its introduction.
While we have praised the latest Titan’s powerful engine, quiet interior, and responsive transmission, the full size truck suffered from terrible handling and below average fit and finish. The Titan just doesn’t stack up well against competitors in the segment, coming in dead last in our current full-size truck rankings with an MT score of 6.8 out of 10.
Life After the Nissan Titan
Assuming that this report is accurate, the death of the Titan may mean that something better emerges. Maybe the development costs would be better spent on a possible electric pickup truck. If the Ford F-150 Lightning is any indication, Americans appear to be primed to accept EV trucks with open arms.
And maybe Nissan will give the Titan some sort of extreme send-off. Perhaps some NISMO variant with a GT-R engine to make F-150 Raptor and Ram TRX owners jealous? Unlikely, but hey, we can dream.
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