Geneva International Motorshow: Polestar exhibits for first time
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The electric car firm said it will aim to “eradicate all emissions” generated through the production stage in a “historic” moment for vehicle production. The new challenge comes as environmental experts warn offsetting emissions is not sustainable in the long run.
The new Polestar 0 will challenge the team to find carbon-neutral sources for materials such as aluminum, lithium, and cobalt.
Polestar CEO, Thomas Ingenlath said offsetting emissions is a “cop-out” and urged developers to “innovate” while building the legendary new model.
He said: “Offsetting is a cop-out. By pushing ourselves to create a completely climate-neutral car, we are forced to reach beyond what is possible today.
“We will have to question everything, innovate and look to exponential technologies as we design towards zero.”
Polestar said it will ensure sustainability declarations are carried out for all models, similar to the food and fashion industries.
Every model’s carbon footprint will be developed while labelling will appear on the website and inside models.
Polestar said this would create a precedent for transparency when it comes to sustainability across the industry
Polestar’s Head of Sustainability, Frederika Klaren said simply producing cars with electric batteries was not enough.
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She added the new sustainability approach was an “opportunity to seize the moment” to build climate neutral models as a template for future vehicles.
She said: “We’re electric, so we don’t have to worry about combustion engines producing toxic emissions – but that doesn’t mean our job is done.
“We will now work to eradicate all emissions stemming from production.
“Now is a historic and exciting time for carmakers, an opportunity to seize the moment, do better and dare to build the dream of climate-neutral, circular and beautiful cars.”
Mr Ingenlath said consumers were the “driving force” for the switch to sustainable transport.
He claimed the new Polestar would ensure road users could make “informed and ethical decisions” about the cars they drive.
He said: “Consumers are a huge driving force in the shift to a sustainable economy.
“They need to be given the right tools to make informed and ethical decisions. This makes things very clear.
“Today, Polestar 2 leaves the factory gates with a carbon footprint.
“In 2030 we want to present a car that does not.”
The firm’s brand new Polestar 2 currently has a carbon footprint of around 26.6 tonnes.
Meanwhile, some of its rivals such as the petrol Volvo XC40 has a carbon footprint of just 14 tonnes.
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