Peugeot 408 First Edition starts sales of new crossover

The ultra-limited First Edition variant of the new 408 is based on the range-topping GT trim level

Peugeot’s new 408 is available to order in the UK now, with the limited edition ‘First Edition’ model the first to be made available. As the launch model, the 408 First Edition is the only version you can buy for now, with numbers limited to just 50 units. 

Based on the range-topping GT model, the First Edition costs from £43,250 – receiving some extra equipment as standard, plus some added convenience features. The 408 First Edition comes only with the 222bhp plug-in hybrid powertrain and with the Electric Pack added – consisting of a Pod Point home wallbox, £500 of public charging and a four-year or 40,000-mile service package.

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On top of this, the First Edition adds blue metallic paint, 20-inch alloy wheels, heated and massaging front seats trimmed in Alcantara and Peugeot’s i-Cockpit infotainment with a 10-inch touchscreen. A 7.4kW on-board charger is also included. The 408 First Edition can only be ordered through Peugeot’s Buy Online platform.

The 408 will be shown to the public at this month’s Paris Motor Show, giving the public a first opportunity to see it in the metal. The new crossover arrives pitched as a “dynamic fastback” to sit between the 508 large family hatch and the mid-size 3008 SUV. 

Similar to the Polestar 2’s bodystyle, the 408 is a raised-up five-door with a large hatchback tailgate, Peugeot says the 408 puts a focus on practicality and style, and is the first car of its kind on the market.

Much of the 408’s styling is new ground for Peugeot, although there are clear nods to the latest 308. The underpinnings are shared with the 308 so in terms of powertrains there’ll be plenty of crossover. 

The 408 sits on the latest evolution of Peugeot’s EMP2 platform and will be powered by a single pure-petrol engine as well as plug-in hybrid powertrains from its launch in early 2023. The brand has also confirmed a fully electric variant – likely to be called the e-408 – will follow “a few months later.”

The only non-electrified version will be the entry-level 128bhp 1.2-litre three-cylinder turbo petrol unit – and even this will be replaced by a mild-hybrid variant at the end of 2023, the firm says.

The pair of plug-in powertrains consists of Peugeot’s 178bhp Hybrid 180 and the 222bhp Hybrid 225. Both variants use the same 1.6-litre four-cylinder turbocharged petrol engine mated to an electric motor that’s fed by a 12.4kWh battery, which will take one hour and 55 minutes to charge from a 7kW wallbox. The 308, and 508 and 3008 PHEVs that use the same plug-in hybrid system can cover up to 37 and 39 miles respectively, so similar figures for the 408 seem likely.

All engines are mated exclusively to an eight-speed automatic gearbox, so expect the 1.2 petrol to accelerate from 0-62mph in around 10 seconds. The electric assistance from the plug-in hybrids means they’ll both be quicker despite carrying extra weight, so the Hybrid 225 could dip below 8.5 seconds for the same benchmark sprint.

The fastest version will undoubtedly be the e-408, however. Power will come from a 54kWh battery, which is slightly bigger than the unit you’ll find in the Peugeot e-2008 and e-208, but features a new chemical composition to improve range and efficiency. 

Peugeot claims the e-308 will be able to recharge 20-80 per cent in less than 25 minutes with a 100kW charging capacity, so we’ll expect the same for the e-408. A 248-mile range for the e-308 has also been claimed, but with the more upright, less-aerodynamic stance of the e-408, it’ll probably not match the e-308 on that measure.

Project Design Director Pierre-Paul Mattei told us that the 408’s design and positioning is the key to this new model, however.

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“The new 408 started a few years ago with the objective of reinventing the saloon. The driving position is dynamic – higher than a saloon but not even as high as a coupe-SUV. It’s for people looking for something new. It’s a very dynamic saloon with the feeling of modern Peugeot DNA.

“Nothing is neutral on this car,” he said. “Everything is doing something. The design treatment is different to what we’ve been used to at Peugeot. It’s sharper, a diamond-faceted design. It’s disruptive. Take the [optional] 20-inch wheels, we tried to integrate the square pattern into a circle.”

At 4.69 metres long with a 2.79m wheelbase, the 408 is relatively long, and at 1.48m tall the feel is more of a raised-up saloon than a coupe-SUV.

Compared with the intricate grille, in profile the 408’s lines are relatively simple, defined by smooth surfaces intersected by sharp creases and a more rounded shoulder line. The rear-end design is as elaborate as the front, with the lower plastic part of the bumper creating an “inverted cut-out” as part of the high-set, chopped-off tail with the aim of reducing its visual mass and reinforcing the 408’s raised stance. The car will come in six body colours, including this new Obsession Blue.

Despite the 408’s sleek profile, which also helps reduce drag to 0.28Cd, there’s been a significant focus on practicality, as Mattei told us. “Roominess was really a challenge with this car, it offers the most kneeroom in the rear of all the Peugeot range, at 188mm. It’s a worldwide car that integrates expectations for spaciousness from the Chinese market.”

Incorporating those requirements should be beneficial for European customers too, and sitting in the car at the 408’s unveiling we found there to be a good level of space. Despite the low roofline Peugeot claims plenty of headroom too, with little relief areas in the roof at the rear to boost space.

When it comes to luggage room, the ICE version offers 536 litres with the rear seats in place rising to 1,611 litres with the backrests folded down, while the PHEV models serve up 471 litres with the rear seats up due to the battery eating into space.

The dash design is the same as the 308 hatchback’s, so the 408 also boasts Peugeot’s evolution of its i-Cockpit interior layout, including the centrally mounted 10-inch i-Connect Advanced infotainment system with the brand’s latest touch-sensitive i-Toggles mounted lower down.

Alongside this latest infotainment set-up, which features over-the-air update capability and Peugeot’s voice recognition tech, the 408 will also be available with plenty of advanced kit, such as a 10-speaker Focal stereo, matrix LED headlights, the ability to connect two smartphones through the latest connectivity packages, four USB ports and wireless charging. A powered tailgate with a foot-activated sensor and heated seats will also be available, plus Peugeot’s latest semi-autonomous driving tech.

The brand’s Drive Assist 2.0 package brings semi-automatic lane changing, while adaptive  cruise control with lane follow and lane keep assist also feature. There’s a night vision system, as well as cross traffic alert and long-range blind spot monitoring all on offer, while Peugeot has developed thicker, laminated windows, available as an option, to further improve refinement.

The 408 will be available in Allure and GT trim levels. Pricing hasn’t yet been outlined, but the new car could start from around £30,000 when it goes on sale towards the end of the year.

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