Eight years after the funky crossover shocked the market, the one millionth Nissan Juke has rolled off the line at the Sunderland plant in the UK. On average, a new Juke is built at the plant every 105 seconds. The milestone unit was a Tekna grade car in Vivid Blue, the most recent colour added to the range.
“Eight years ago we had never seen anything like the Juke before – it created an entirely new segment and brought a distinctive never-seen-before look to the market. Fast forward to today and we have one million customers and Juke remains the segment leader,” said Kevin Fitzpatrick, senior VP of manufacturing, supply chain management and purchasing at Nissan Europe.
“It’s terrific to see that the 2018 model, with all its improvements and personalisation options, is as popular as the version that rolled off the line for the first time in 2010,” he added.
The Juke was the second crossover to be built at Sunderland, following the Qashqai in 2006. The pioneering Qashqai has been even more successful, with over three million now been built in the UK factory. The other models to have hit seven figures are the Micra (2.4m) and Primera (1.5m).
The one million figure includes the Juke Nismo version that went into production in 2012. The B-SUV remains a big seller for Nissan, hitting sales of 95,000 last year in Europe. The Juke is officially sold in Thailand and Indonesia, but grey is the only way for Malaysians to stand out in one.
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