Neiman Marcus Barbie Maserati Grecale Trofeo Is a $330,000, Very Pink SUV

The yearly Neiman Marcus Holiday Catalog always dredges up the apocryphal F. Scott Fitzgerald/Ernest Hemingway exchange that began with the former supposedly stating, “The rich are different from you and me.” Papa’s wisecrack reply, “They have more money.” But it just works so damn well! For real: right now there’s a $3,200,000 Cartier diamond tiara on sale that will, “Become a prized family heirloom.” I have no doubt! For $190,000 you could also have Jim Marvin come over and decorate your home for Christmas. Decorate. Too much? Well, you can just buy the Traditional Christmas Tree Kit for $25,000. Maybe you crave an experience? For $333,333 you and your friend can play basketball with Scottie Pippen and his son. Comes with dinner and a signed copy of his book.

I mention all these frankly excessive purchases because by comparison, the Barbie Maserati Grecale Trofeo is a relatively good value at $330,000. Yes, like it’s done for many years, Neiman Marcus is offering up a customized car just in time for Chrismas. Cards on the table, over three million clams for a vintage diamond tiara might be a hell of a steal—I’m out of my element with jewelry and have not a clue. Cars, I know a bit more about. Now true, the Trofeo version of Maserati’s new sporty SUV starts at $103,995, and the well-optioned example we just tested stickered in at $122,225. And yes, obviously, a sparkly pink Maserati (and secondary rainbow swirls when exposed to sunlight) with odd yellow hood stripes festooned with Barbie signage isn’t for everyone. That’s why there’s only one for sale. Also, ten percent of the money (that’s $30K) will be donated to the Barbie Dream Gap Project, which aims to help girls overcome systemic second-class citizen thinking. A very worthy cause, so say we all.

Returning to the larger point, I didn’t grow up playing with Barbies, but I’m as nostalgic for my childhood toys as most folks, and were I part of the $25,000 Christmas tree set, I’d totally consider a G.I. Joe or GoBots MC20. And if Lego built and sold a car, I’d buy it. My point is that there’s a well-worn chestnut in the auto biz that stipulates, “There’s an ass for every seat.” Someone, with more money than you or me, is going to buy this one-of-one Barbie Maserati and they’re going to love it very much. (To clarify, one-of-one for North America. There are four available globally. But still.)

Here’s the part you, as a car enthusias, should be paying attention to. Forget for a moment the pink Barbie stuff and look at the level of customization Masterati was able to do. It’s a new program called Fuoriserie, which is (probably) Italian for the most overused word in Britain, “bespoke.” That means you can customize and personalize your Maserati any way you like. Meaning that if you could get the rights from Hasbro you could build a Snake Eyes Ghibli or Destro-themed Quattroporte, which as you know, would rule. The hood stripes and cursive script are done under the clearcoat, for example.

That level of craftsmanship is impressive. I saw so with my own eyes before wandering around the rest of the Neiman Marcus party, downing chocolate martinis and getting elbowed by Scottie Pippen. Does fancy paint and hot pink contrast stitching justify the big price tag? Not to answer a question with a question, but can you really put a price on fuoriserie? I can tell you that at last year’s PVOTY we had a Lamborghini Huracan STO with orange stripes and the letters STO spelled out in giant, tacky letters under the clearcoat, and that combo was a $30,000 option. That proves this sort of thing is expensive, I suppose. Let’s not forget that like all good businesses, Neiman Marcus knows its clientele. Specifically, the part about them having more money.

https://www.motortrend.com/news/neiman-marcus-adds-customized-ferrari-ff-to-annual-christmas-catalog-82183/

https://www.motortrend.com/cars/maserati/grecale/2023/

https://www.motortrend.com/reviews/2023-maserati-grecale-trofeo-suv-first-test-review/

https://www.motortrend.com/news/2021-lamborghini-huracan-sto-pvoty-review/

 

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