Honda Malaysia (HM) celebrated a milestone today by delivering the 100,000th unit of the Honda Jazz to its owner. The occasion was marked by a handover ceremony at the Ban Lee Heng Motor dealership in Seremban.
A global model, the first-generation Jazz hatchback was introduced here in 2003 as a CBU import, and 18,000 units of the roomy GD was sold. The second-generation GE first appeared here in 2008, before HM rolled out the CKD Jazz Hybrid and Jazz Petrol in 2012 and 2013 respectively. Since then over 80,000 units of locally assembled Jazz have been delivered to Malaysians.
The current and third generation GK has been around since 2014, with a mid-life facelift surfacing in mid-2017. Sales of the current generation stand at over 75,000 units as of May 2019. With a market share of 62% (based on HM’s own figures), it leads the non-national compact hatchback segment. Malaysia is also the only market outside of Japan to assemble and sell the Jazz Hybrid.
“We celebrated the 130,000th customer for Civic last month and with the Jazz today, we have recorded another important milestone. We want to thank all 100,000 Jazz customers for their unwavering support in making this milestone possible. The trust and belief in our brand has allowed us to serve all our customers better and made it possible for us to maintain our leadership position as No.1 in the non-national segment and No.2 in overall as of May 2019,” said MD and CEO Toichi Ishiyama.
“The Jazz has captured many hearts over the years. It is a compact car designed to be fun, versatile and practical; meeting the needs of customers from different lifestyles. The Jazz attracts a wide group of customers, which varies from young executives to college goers and young married couples,” he added.
The lucky 100,000th Jazz owner, which only wanted to be known as Kelvin, was gifted a ‘Protection Package’ by HM. The package includes Ultra Body Coating, Ultra Window Coating and wheel lock nuts by Honda Access Japan. The package will be available for all from July. Kelvin also received a free Mugen accessory package as a token of appreciation.
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