Seems like I get a note from a frustrated reader at least once a week asking, “why do you guys only run Chevy and Ford content?!” It’s a legit question with a legit answer that’s been discussed at nauseam. The simple answer is, we run what’s been done. Our cadre of photographers travel across the country, searching for truck features throughout the year, and shoot the best ones. Since the production numbers for Ford and Chevy trucks dwarf all other makes, that’s typically what we find. Tech stories are the same. A suspension story on a 1969 C10 is going to resonate with thousands of readers versus the same story on a Dodge. Personally, I’d like to branch out and embrace some of the other, less popular makes, but the market doesn’t seem to reflect a move in that direction.
That doesn’t mean we ignore all those other makes. Not at all. They’re just the silent minority. Any time a Dodge or Studebaker or International feature comes across my desk, it gets moved to the top, ahead of all those 1967-1972 C10s! A good feature on an even better uncommon make is like finding a pearl in an oyster. It doesn’t happen all that often. I can count on one hand the Dodge trucks we’ve featured in the 10 or so years that I’ve been with the magazine. If I added ALL the Dodge trucks that I saw at various events throughout those years, I might need another hand, but definitely not three. Which is good, because “I can count on three hands…” just sounds weird.
Which brings us to this month’s abnormality: Peter Freedman’s 1962 Toyota Stout. Jorge Nuñez was already shooting it in our studio, for what title I’m not sure, when he asked me if I wanted it. I’ll admit, I hesitated for a moment. Not because I didn’t think it was worthy. I actually loved it. It was well done and a welcome diversion from the usual trucks I come across. I was apprehensive because of what you guys might think.
An import in a domestic truck magazine? Heresy, you might say!
To me, I figured if I thought it interesting, you guys might enjoy it too. It was built more like a hot rod than a restoration, so I figured, “why not”? It’s a bit of a slam dunk when it comes to the whole “different makes” argument, but just think it’s cool. I crossed one of those “Great White Buffalos” off my list:
Toyota Stout: Check
Ford Courier: Status Pending
Chevy Luv: Status Pending
Now that we’ve broken the mold and ran what’s probably the first import model in CT, don’t you go getting any ideas that soon we’re going to be running two-page spread ads featuring glue-on spoilers, 6-inch fart cans, or splashy graphic sticker packs. There will be no talk of “body drops” or “stanced” or “negative-camber,” whatever that is. Is that where the wheels are cranked in at the top so much that they rub the fenders? Tire manufacturers gotta love that fad!
“Bruh, my STI goes through like four sets of tires a year, it’s siiiick!”
Nah, I think we’ll stick to C10s, F-100s, and the odd Dodge here and there, thank you very much! But, that little Stout sure is neat … CT
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