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Behold The Lucid SUV: Touted As Being As Efficient As The Air Sedan
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Lucid took a gamble in not launching the SUV first, opting to go with the Air sedan, but it is the next model planned to be released.
Even though the automotive market is currently being fueled by a frenzied demand for high-riding SUVs and crossovers, EV upstart Lucid decided that its first model was a traditional looking sedan. Called the Air, it’s set to be unveiled in its final production form and detailed today, but alongside it, the manufacturer will also show off its SUV for the very first time.
Back in late August, Autoblog published an article based on information from Emad Dlala, a technology fellow at Lucid, who explained why the company chose to do a sedan before the SUV. According to him, even though the posh sedan segment is shrinking, it’s still pretty big and
‘ Even if we take a small percentage of that luxury segment, we’re going to be fine. We’re not going to see a shortage of orders. Another thing is, as a startup, you can go with the best product in terms of how desirable it is, but even if the specs are OK, you are probably not going to succeed as well as with a car with sensational specs, even if demand is not as high. That’s what we think the sedan will lead us to: much better specifications. ‘
Gallery: Lucid SUV