‘Ambitious strategy’: Kia continues drive for electric future on its 30th UK anniversary

Question Time audience member slams electric car target

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The South Korean manufacturer made its debut in the UK in 1991 with the launch of the Kia Pride. Since its arrival in the UK, Kia has gone on to sell over 1.2 million vehicles, with two thirds of those coming in the last ten years.

 

As part of its “Plan S”, Kia is committed to launching new electric cars, following the successes of the e-Niro and Soul EV.

The President and CEO of Kia UK Limited, Paul Philpott, praised the direction the company was taking with electrification.

He said: “It’s incredible to look at the rate of progress we have enjoyed over the last three decades, both in terms of what our cars now offer drivers and how perceptions of our brand have changed.

“This success is testament not just to the products and services we offer, but also, importantly, thanks to the dedication and determination of our dealer partners, who tirelessly represent us so well to a growing number of customers up and down the country.

 

“2021 provides an ideal moment for us to see where we’ve come from, but also to look forward to where we’re heading.

“Our product line-up is increasingly populated with hybrid and electric vehicles, and we’re embarking on an ambitious strategy to launch a range of dedicated new EVs over the next five years.

“The first of these will be the Kia EV6, which arrives in UK showrooms later this year” Philpott added.

The EV6 was displayed over the weekend at the Goodwood Festival of Speed in West Sussex, alongside Kia’s special edition Stinger GT420.

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It is set to be the company’s new flagship electric car, which has the ability to charge to 80 percent in just 20 minutes.

The existing range of Kia cars includes the best-selling Sportage, the Ceed model and the smaller Picanto series.

As it celebrates three decades in the UK, Kia vehicles also now count for five percent of the market share of cars.

This is the highest market share Kia has had in the UK since its launch.

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