As it turns out, dealerships aren’t the only salespeople cashing in on the all-new Ford Bronco craze and inflating sticker prices due to high demand and low supply. Ford has experienced production delays due to the pandemic and a shortage of semiconductor chips, which has pushed back deliveries of its vehicles in general—the Bronco included—and resulted in canceled orders. However, the automaker recently announced the start of production for the 2021 Bronco this past June, and with reservation holders first in line, walk-ups are gonna need to wait. Or will they?
We previously reported that several dealers across the U.S. are adding as much as a $30,000 markup to Bronco’s MSRP. While it may be legal to jack up prices, we don’t really need to point out that doing so is a flat-out ripoff. Even more outrageous, in some cases, the Bronco listed for sale with a fat markup has not made it out of the factory yet. Talk about desperate measures or sellers capitalizing on buyers who are willing to pay up.
This price hiking mania brings us to the four-door 2021 Ford Bronco First Edition, starting at just over $63,000, limited to 7,000 units, and completely sold out. As first reported by Motor1, there is currently a First Edition Bronco listed for sale on eBay as “used” for a whopping $150,000. The #409 model has 500 miles and comes in the Area 51 exterior paint with the dark Space Gray and blue Navy Pier interior.
That’s an eye-watering $87,000 price increase for the instant gratification of being among the handful of buyers driving around town in the Bronco First Edition. Even though this Bronco will be part of an exclusive club, not to mention it’s decently equipped, including the Lux and Sasquatch packages, is it worth paying more than double the window sticker? More spellbinding, though, will a buyer be eager enough to fork over the cash? Hey, something’s only worth what someone’s willing to pay for it—though in this case, we think the eBay seller might just find a taker.
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